PROJECT ONE
Home Sweet Home
Gardening
Concept e-commerce website for a gardening and outdoor services brand
A self-initiated concept project exploring how a small gardening business could sell plants and services online through a clean, scalable e-commerce experience.
Project Overview
Project Type
Concept e-commerce website
Industry
Gardening & Outdoor Services
Focus
UX structure, visual design, e-commerce flow
Platform
Squarespace
Year
2025
Project Goal
The goal of this project was to design a practical, ready-to-use e-commerce structure for a small gardening business, focusing on clarity, usability, and visual consistency.
The website was conceived as a realistic SME scenario, addressing common needs such as:
Selling physical products (plants)
Offering bookable or purchasable services
Maintaining a warm, trustworthy brand identity
Design & UX Approach
The design process focused on simplicity and functional clarity, avoiding unnecessary complexity.
Key design decisions included:
Clear separation between products and services
Intuitive navigation and category structure
Visual hierarchy that supports scanning and decision-making
Mobile-first layouts optimised for browsing and checkout
The interface was designed to feel approachable while remaining structured and easy to manage.
E-commerce Structure
The e-commerce experience was structured to support both product-based and service-based sales within the same platform.
Key elements:
Dedicated shop sections for plants and gardening services
Product and service pages with clear information layout
Scalable category system for future growth
Simple checkout flow using Squarespace Commerce
The interface was designed to feel approachable while remaining structured and easy to manage.
Visual Direction
The visual identity draws inspiration from natural tones and organic textures, aligned with the gardening context.
Design choices focused on:
Clean layouts with generous spacing
2. Image-led sections to support discovery
3. A balanced mix of editorial content and commercial elements
The result is a calm, professional aesthetic suitable for a local service-based brand.
Outcome
This concept project demonstrates how a small business in the gardening sector could implement an effective e-commerce presence using a flexible, low-code platform.
It highlights our approach to digital structure, UX strategy, and visual design for SMEs, with a strong focus on real-world usability.
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